Accessability Links
Cookies on our website
By continuing to use this website we will assume you are happy to receive cookies as outlined in our cookie policy


Econometrics is used to measure and understand the effects of above the line (ATL) communications. ATL Communication is with people with whom a business does not have an existing one-to-one relationship, home/email addresses, or phone numbers are not known - so reliance on channels to audiences (TV, radio and online) are needed to communicate with them.

The majority of our clients hire econometricians to analyse the effects of their marketing communications. Econometricians are mostly found within media agencies, who buy media across channels and then plan integrated campaigns, or within specialist companies who provide independent consultancy in this field.

Econometrics can help clients understand the effects of marketing across all channels. For instance, clients can understand if TV has more influence than online banner ads, or if the weather rather than wider economic conditions have had more of an effect on sales.

Techniques commonly used are time series modeling, linear regression and marketing mix modeling. Popular tools include Eviews, SAS, and marketing QED.

Latest All Skills jobs

Save this search as a job alert

Salary: up to £30,000 for the right candidate + benefits
Job Type: Permanent
Location: Home Counties
Reference: 932724-PI

Are you curious to see what happens with your recommendations once your de-brief is over?

Can you see yourself as actioning the insight you have unearthed?

Do you find yourself asking why and what happens next all the time?

If this is resonating then a client side move is exactly the next challenge you should be seeking

This is a superb opportunity for a junior researcher (just starting out in their career wi...

Your Selection