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Marketing and Customer Analytics

Marketing and Customer Analytics are used to measure and understand the effects of below the line communications (BTL).

These are communications with people who are directly accessible. Often, our clients will have collected considerable amounts of data on such customers (age, location, and spending habits) that allow them to effectively target the right consumers for new products or to keep them loyal to a brand.

Marketing, CRM and or Customer Analysts sort through this data to profile customers and to enable businesses to understand customers’ needs. This allows targetting of customers across a range of channels including, direct mail (DM), email marketing (eCRM), and SMS.

These techniques often require statistical tools such as SAS/SQL/SPSS.

Latest All Skills jobs

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Salary: £60,000-£70,000
Job Type: Permanent
Location: Greater London
Reference: 933088-PI

I hope the first month of the New Year has treated everyone well and you’ve managed to start working on your New Year’s resolutions. Prime Insight, however, is kicking it off with another exciting opportunity for you!!

My client is a global real estate investment firm focused on acquiring and enhancing undervalued commercial and residential assets in select high growth markets and they are growing their team with a Systems ...

Salary: Up to £35,000
Job Type: Permanent
Location: Greater London
Reference: 932976-PI
Are you ready for the next step up in your analytics career?

If so then this could be the time as Prime Insight  is working with a market leading  global retailer looking to bring on board a first class Insight analyst  with superb numerical skills and a confident interpersonal style. Offering a very competitive salary and based out of North London this is an excellent opportunity if you are who are looking to ...
Salary: S$6k – 8k/month
Job Type: Permanent
Location: Singapore
Reference: 932975-PI
A prestigious investment firm is seeking a passionate data engineer to join a cutting edge technology team to support their enterprise-wide projects. You will work on all parts of the project lifecycle including design and implementation, and will have the opportunity to work directly with our business partners to develop robust and scalable solutions.

The ideal candidate should have 5-7 years of development exper...
Salary: S$8-13k / month
Job Type: Permanent
Location: Singapore
Reference: 932974-PI
A prestigious investment firm is seeking a strong Machine Learning engineer to join a team of highly skilled data professionals to build out and maintain a state of art data storage architecture. Opportunity to research into new analytics/data storage technologies and share ideas to develop a unified knowledge architecture to generate insights for investments decisions for traders and portfolio managers.
• 8-14 years e...

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