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Marketing and Customer Analytics




Marketing and Customer Analytics are used to measure and understand the effects of below the line communications (BTL).

These are communications with people who are directly accessible. Often, our clients will have collected considerable amounts of data on such customers (age, location, and spending habits) that allow them to effectively target the right consumers for new products or to keep them loyal to a brand.

Marketing, CRM and or Customer Analysts sort through this data to profile customers and to enable businesses to understand customers’ needs. This allows targetting of customers across a range of channels including, direct mail (DM), email marketing (eCRM), and SMS.

These techniques often require statistical tools such as SAS/SQL/SPSS.


Latest All Skills jobs

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Salary: MYR 9k/mth
Job Type: Permanent
Location: Malaysia
Reference: 932742-PI
A consumer bank is hiring a Data Scientist for their newly established Advanced Analytics team in KL, Malaysia. You will work alongside a respected leader in the industry, developing advanced analytics solutions to drive customer engagement and revenue growth. You will build predictive models using machine learning techniques and be proficient in programming languages like R, Python, SAS, SQL. Be a game changer and make an impact today!
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Salary: Up to SGD 120k/yr
Job Type: Permanent
Location: Singapore
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Reference: 932585-PI

Global financial institution is hiring for several data management professionals to join their team in Singapore. You will contribute to database enhancements and big data management in the longer term.

Ideal candidates should have 5-10years experience across data modeling, database management, data mart and data lake development. Experience in PL/SQL, Informatica, Python, Oracle, Hadoop is highly valued. Knowledge in financial market...

Salary: SGD 100k/yr
Job Type: Permanent
Location: Singapore
Reference: 932779-PI
Global real estate firm is hiring a Team Lead for their Insights & Visualisation team in Singapore. You should be confident in asking the right questions to scope and understand critical business needs. You would ideally have 5-8 years of experience delivering insights using visualisation tools like Tableau/Qlikview etc and have strong stakeholder management skills.
Salary: up to £30,000 for the right candidate + benefits
Job Type: Permanent
Location: Home Counties
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Reference: 932724-PI

Are you curious to see what happens with your recommendations once your de-brief is over?

Can you see yourself as actioning the insight you have unearthed?

Do you find yourself asking why and what happens next all the time?

If this is resonating then a client side move is exactly the next challenge you should be seeking

This is a superb opportunity for a junior researcher (just starting out in their career wi...


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