Prime Insight
Prime Insight

Head of CRM

  1. Permanent
  2. Singapore
S$7500 - S$9000 per month

Daily Responsibilites

    • Own regional CRM - strategy, management of automated campaigns, ensuring best practices are followed
    • Lead & develop CRM channels across all countries, including EDM, pushes, in-app & SMS
    • Work with local CRM leads to drive strategies for ad-hoc CRM activities
    • Develop automated CRM workflows across the customer life cycle
    • Optimize CRM campaigns with a focus on KPIs such as Open Rate, CTR, Conversion Rate & other metrics
    • Experimentation
    • Own the CRM experimentation process & execution and drive with local CRM leads
    • Reporting & Analytics
    • Drive relevant reporting & analytics to get core transparency around performance and progress

Qualification Required

    • 3-5 years hands-on email marketing and CRM experience, including multivariate testing. Experience using the Braze CRM tool is a plus
    • Data-driven, analytical with experience reporting on campaigns and pulling insights and trends
    • Detail-oriented, extremely organized with project management skills
    • Tech-savvy and doesn't fear numbers or code
    • Understanding of HTML code (optional)
    • Ability to work across many company functions
    • Multi-tasker and independent worker
    • Creative with an eye for design
    • Open-minded and collaborative

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