Prime Insight
Prime Insight

Lead - Marketing Intelligence/CRM

BBBH41523
  1. Permanent
  2. Malaysia
RM120000.00 - RM200000.00 per annum

Lead CRM & Marketing Intelligence. Kuala Lumpur. Malaysia

Up to RM 200k per month

In this role, you will be leading a small team of analyst and marketeers and working closely with various business units to help deliver analytics solutions to solve their marketing problems and optimise their campaigns.

Job Description:

  • Lead a team of Data Analyst and Business Analyst to develop data-backed business strategies to better support the Campaigns team in strategizing and executing various campaigns on the platform
  • Establish processes and identify appropriate indicators to monitor performance and progress
  • Work closely with local teams to develop data-driven insights and recommendations for strategic projects
  • Develop CRM initiatives and analysis to increase user engagement, retention and optimize cost
  • Collaborate with different stakeholders to identify the business problems, understand project requirements, define the project use cases and project scope, as well as develop predictive analytics solutions
  • Deep dive into big data by applying advanced statistical methodologies
  • Improve and automate reporting from various marketing sources to maximize efficiency
  • Lead the model development lifecycle
  • Develop, validate, test, and deploy machine learning models in production
  • Assist in data/BAU request in campaign design and deployment

Requirements:

  • Degree in computing or technical discipline (e.g., Computer Science, Engineering, Math, IT) preferred
  • 3-5 years of experience in business intelligence, data analytics or marketing analytics preferred
  • Proficiency in SQL required. VBA, R, Python is a plus
  • Passionate about data and solving problems
  • Systematic thinker with ability to understand the holistic picture and complex considerations
  • Does not require you to know everything but you'll have to learn fast. Must be able to think, talk and do

Would you like to upload a:

CV VACANCY