Prime Insight
Prime Insight

Performance Marketing Lead

  1. Permanent
  2. Malaysia
RM24000 - RM28000 per month

Elite responsibilites:

  • Develop and manage digital marketing campaigns
  • Track and analyse key digital marketing campaigns
  • Design, plan, execute and monitor both always-on and promotional online campaigns
  • Drive market leading ROI and analyse the optimum mix of digital to achieve the KPIs
  • Work closely with Business Development team / Brand Partnership team to plan the initiatives for brands
  • Be the go-to person for questions on digital channels, including campaign best practices, tracking and measurement

Key ideals:

  • Bachelor's degree from a recognized university
  • 3-5 years experience managing online campaigns and performance marketing (shopping preferable)
  • Experience with Facebook and Google ad buys and execution
  • Expert fluency with customer acquisition methodologies including optimizing cost per acquisition, retention and lifetime value metrics
  • Analytical - high competency with Google analytics, Excel (and the rest of MS Office) and a good head for numbers and working with large data sets
  • Self-starter who can hit the ground running and a passion for achieving great things
  • Hands-on approach with very strong attention to detail

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